Nathan Picklum - WWO Podcast Episode 29
KNOW YOUR CUSTOMER
This week Oz sits down with Nathan Picklum, co-owner of BodyScience - Australia's most trusted supplement company.
Nathan has had an interesting journey in business, having started on the factory floor he made his way all the way to the top and understands the business acumen in the most intimate of detail.
BodyScience has a cult like following and loyalty, Picko's specific essay question was:
"In an incredibly competitive industry of undercutting and outrageous claims; how have you maintained such a trusted level of integrity and what’s the Bodyscience difference that sees it create an almost ‘family-like’ loyalty?"
We discuss many aspects to business and life but mostly focus on the idea surrounding being aware - aware of both yourself and your customer. All of us can learn plenty from Picko's wise words.
Enjoy the Show.
00.00 : 03.18 – Introduction & Adverts
03.19 : 04.25 - WWO Intro
04.26 :10.30 - A bizarre beginning
10.31 : 14.05 - Never sit still
14.06 : 16.05 - Education - Experience or Academia
16.06 : 20.50 - Driven by embarrassment and necessity
20.51 : 24.00 - Attributes that succeed
24.01 : 27.38 - Essay Question
27.39 : 30.35 - Results & Quality
30.36 : 34.20 - What was the Big Break?
34.21 : 37.55 - Know Yourself
37.56 : 43.30 - Know Your Customer - Know them backwards
43.31 : 46.25 - Credibility & Connection
46.26 : 50.10 - Understand What makes You Go
50.11 : 54.40 - Loyalty to BSc
54.41 : 57.00 - Hold the Standard
57.01 : 1.00.20 - Challenges
1.00.21 : 1.01.25 - Unusual Picko
1.01.26 : 1.03.30 - School Morning Mantra
1.03.31 : 1.06.10 - Oz' Take Aways
1.06.11 : 1.08.20 - Picko's Ambition
1.08.21 : 1.08.38 - Wrap Up & Thank You.