Yelena Fairfax - WWO Podcast Episode 30
INTRIGUED IN THE ART OF INFLUENCE
This week I sit down with the adorable Yelena Fairfax. Yelena is the owner and founder of Husskie, an online platform and content creator that dives into the world behind the cameras of influencers.
Husskie has seen amazing traction and success in its short 15 months of life. Yelena and I dive into what it is about her journey, and the timing of Husskie during the rise of the Influencer that has led to its dramatic results.
Yelena’s specific essay question was:
“Husskie is a dramatically successful platform that allows us all to be Inspired, Influenced and Informed from a glimpse into the lives of social media’s top influencers. What drove you to want to peel back the layers and show people the ‘real’? What is it about you and your beliefs that caused Husskie’s phenomenal growth?”
We spoke about the effort influencers go through, her blind self-belief, the ‘puzzle pieces’ analogy she uses with her business, as well as her unique way of viewing a to do list.
Yelena has a one of a kind idea and story.
Enjoy the show.
00.00 : 02.56 – Introduction and Adverts
02.57 : – WWO Intro
04.00 : – What is Husskie?
07.42 : – Influencing, the skill.
11.18 : – The Real is more influential.
13.39 : – The Path to & The Why of.
19.50 : – Entrepreneurial Nature
23.08 : – Blind Belief + Timing
27.50 : – Not your typical audience
29.34 : – The Doubt, The Learning.
34.00 : – Do the work. Learn, Read, Evolve.
36.20 : – I've never finished my to do list.
38.30 : – Prioritise
39.35 : – Pursuit of Passions
42.45 : – Parents' surprising wisdom.
46.00 : – Confidence
47.46 : – Become Determined.
49.20 : – determined to Husskie.
51.05 : – what's the value of influencing.
54.45 : – Breaking the Celebrity barrier.
56.35 : – Business of Influence.
1.01.10 : –Seeing and Seeking the Opportunity
1.07.32 : – Inspiring Yelena
1.08.45 : – Unusual Eating.
1.10.00 : – Oz' Takeaways.
1.12.05 : – Husskie's ultimate ambition
1.12.40 : 1.13.36 – Wrap Up and Thank You.