Barb de Corti - WWO Podcast Episode 57
STAND FOR SOMETHING.
This week Oz sits down with entrepreneurial juggernaut Barb de Corti. Just on twenty five years ago Barb introduced Australia to ENJO. In search of a safe cleaning alternative for her household where her son suffered from Asthma, Barb took that passion and this solution; and turned it into a purposeful, powerhouse company that now reaches nationwide.
I asked Barb on the show not only because her story is an inspired one but also because of her innate ability to only see the possibilities in the world. Lessons learned during Barb’s journey were not set backs but just necessary stepping stones that would teach her to become the joyful, entertaining and savvy businesswomen she is today.
Barb’s specific question was:
A quarter of a century, 50 plus employees and a company worth over $100million. Did 1994 Barb de Corti know that ENJO would experience this success? And at what point did a business that solved a family’s problem develop a vision and strength of purpose that would withstand decades of failures, competition and growth?
We speak about real life education, being true to your word and the importance of participating.
Inspiration abounds in this hour of energetic conversation.
Enjoy the Show.
IG: @barbdecorti, @enjo_australia
FB: ENJO Australia
00.00 : 02.33 – Introduction and Adverts
02.34 : 03.30 - WWO Intro.
03.31 : 07.15 – A lover of Ambition
07.16 : 12.09 – get off your arse and participate.
12.10 : 14.29 – Clarity on what you want to do.
14.30 : 16.21 – Learning to frame the positive
16.22 : 18.14 – I was always hustling.
18.15 : 23.49 – I like People.
23.50 : 28.14 – Take Action. Bite the Apple and Chew like hell.
28.15 : 31.32 – Listen first… then sell.
31.33 : 36.56 – Taking advantage of Opportunity.
36.57 : 40.47 – Educating and being educated.
40.48 : 43.25 – Small changes, big results.
43.26 : 49.04 – Barb’s current challenge.
49.05 : 52.43 – Pay Cheque is just as important.
52.44 : 56.44 – I make my rounds everyday…
56.45 : 1.01.41 – Prepping for productive days.
1.01.42 : 1.03.07 – I always assume goodwill.
1.03.08 : 1.04.32 – Barb’s Best Decision.
1.04.33 : 1.06.46 – Can Knit.
1.06.47 : 1.08.39 – School Morning Mantra
1.08.40 : 1.10.51 – Oz’ Take Aways
1.10.52 : 1.13.19 – Barb’s Biggest Dream
1.13.20 : 1.14.15 – Thank You and Wrap Up.